Summary
Communications leader and activist seeking freelance opportunities in digital marketing and digital advocacy.
Creative Skills: digital content creation, copywriting, graphics, brand development
Analytical Skills: metric reporting, strategic ad buying, improving lead generation, budgeting
Proficient with a complete portfolio of productivity and creative tools such as:
● Microsoft Office
● Adobe Creative Suite (Photoshop, Acrobat, Premiere Pro, InDesign, Illustrator)
● Basic HTML/CSS
● Google Analytics
● EveryAction
Experience
Communications Manager, 03/18- Present
Equality Florida
Developed and executed comprehensive social media, advertising, marketing, and public relations methods
-Developed first comprehensive social media strategy, increasing metrics and ROI for targeted ad buying by 30%
-Created and executed digital strategy for Equality Florida Action PAC, largest state-based LGBTQ turnout program in United States History
-Briefed CEO and Board of Directors on social media analytics through quarterly audits and monthly metric reporting
-Authorized all mass communications by development and field departments for social media and email
-Edited proofs of all statewide and local emails before coding in html and dispatching to list of over 100k members
-Advised strategy, development, and execution of all membership, sponsorship, and fundraising campaigns
-Operated and streamlined day to day functions of the Equality Florida website including writing original press releases and blog content
-Fostered media connections in the Tampa Bay area and statewide to gain earned media for Equality Florida initiatives
Director of Marketing, 01/17- 10/17
Goldenrod Research Corporation
Developed and executed comprehensive social media, advertising, marketing, and public relations methods
-Directed day to day operations of social media including designing graphics, strategic Social Media ad buying on Facebook and Instagram, and generating metric reports
-Transformed goldenrodresearch.com, including optimizing it based on CRM to increase email subscriptions and sales leads
-Advanced website for use by sales team by streamlining processes and establishing new systems for generating and contacting sales leads
-Executed all aspects of email campaigns during peak sales times including design, copywriting, and customer contact
-Fostered relationships with press contacts, publications, and influencers to disseminate press releases and garner media attention
Education
Bachelor of Arts, Advertising and Public Relations, 05/17
The University of Tampa, Honors Program (GPA 3.8)
Concentration in Advertising, Minor in Graphic Design
2010 - present
2010 - present
Social Media/ Creative Direction, 05/16- 08/16
MYN North America
-Managed social media accounts for several brands, photography, editing, content creation, media metrics, strategy & brand development, coordination with PR team.
-Increased social media following by 200%
Leadership
Public Relations Officer, 03/20- Present
Hillsborough County Young Democrats
2021 Institute Fellowship, 10/20
New Leaders Council, Tampa Bay Chapter
Involvement
PR/ Strategy, 05/16- 06/17
Night Class: A Downtown Memoir by Victor P. Corona
(Counterpoint Press/ Soft Skull Press)
-Evaluated PR needs by meeting with client, identified target market by developing branding strategy, set strategic goals
-Media plan, PR contact sheet, and advised book cover development
Photography Production Assistant, 09/16
Vice News | Broadly
-Coordinated, Managed, and Directed operations on set for the photo shoot associated with the article, “Trans Cosplay Star Ava Glasscott Wants to Be a Hero to Bullied Youth”
-Advised final selection of photos for the article for Vice News