Summary

Communications leader and activist seeking freelance opportunities in digital marketing and digital advocacy.

 

Creative Skills: digital content creation, copywriting, graphics, brand development

 

Analytical Skills: metric reporting, strategic ad buying, improving lead generation, budgeting

 

Proficient with a complete portfolio of productivity and creative tools such as:

 

●      Microsoft Office

●      Adobe Creative Suite (Photoshop, Acrobat, Premiere Pro, InDesign, Illustrator)

●      Basic HTML/CSS

●      Google Analytics

●      EveryAction

Experience

Communications Manager, 03/18- Present

Equality Florida

 

 

Developed and executed comprehensive social media, advertising, marketing, and public relations methods

 

-Developed first comprehensive social media strategy, increasing metrics and ROI for targeted ad buying by 30%

-Created and executed digital strategy for Equality Florida Action PAC, largest state-based LGBTQ turnout program in United States History


-Briefed CEO and Board of Directors on social media analytics through quarterly audits and monthly metric reporting


-Authorized all mass communications by development and field departments for social media and email


-Edited proofs of all statewide and local emails before coding in html and dispatching to list of over 100k members


-Advised strategy, development, and execution of all membership, sponsorship, and fundraising campaigns


-Operated and streamlined day to day functions of the Equality Florida website including writing original press releases and blog content

-Fostered media connections in the Tampa Bay area and statewide to gain earned media for Equality Florida initiatives

Director of Marketing, 01/17- 10/17

Goldenrod Research Corporation

Developed and executed comprehensive social media, advertising, marketing, and public relations methods

-Directed day to day operations of social media including designing graphics, strategic Social Media ad buying on Facebook and Instagram, and generating metric reports

 

-Transformed goldenrodresearch.com, including optimizing it based on CRM to increase email subscriptions and sales leads

 

-Advanced website for use by sales team by streamlining processes and establishing new systems for generating and contacting sales leads

 

-Executed all aspects of email campaigns during peak sales times including design, copywriting, and customer contact

 

-Fostered relationships with press contacts, publications, and influencers to disseminate press releases and garner media attention

Education

Bachelor of Arts, Advertising and Public Relations, 05/17

The University of Tampa, Honors Program (GPA 3.8)

Concentration in Advertising, Minor in Graphic Design

2010 - present
2010 - present

Social Media/ Creative Direction, 05/16- 08/16

MYN North America

-Managed social media accounts for several brands, photography, editing, content creation, media metrics, strategy & brand development, coordination with PR team.

 

-Increased social media following by 200%

Leadership

Public Relations Officer, 03/20- Present

Hillsborough County Young Democrats

2021 Institute Fellowship, 10/20

New Leaders Council, Tampa Bay Chapter

Involvement

PR/ Strategy, 05/16- 06/17

Night Class: A Downtown Memoir by Victor P. Corona

(Counterpoint Press/ Soft Skull Press)

 

-Evaluated PR needs by meeting with client, identified target market by developing branding strategy, set strategic goals

 

-Media plan, PR contact sheet, and advised book cover development

Photography Production Assistant, 09/16

Vice News | Broadly

 

-Coordinated, Managed, and Directed operations on set for the photo shoot associated with the article, “Trans Cosplay Star Ava Glasscott Wants to Be a Hero to Bullied Youth”

-Advised final selection of photos for the article for Vice News